Privacy Policy

Effective Date: 01.01.2025

Explore UpNorth, a DBA of Innovative Brand Lab, LLC (“we,” “our,” or “us”) values your privacy. Explore UpNorth promotes communities of the Northern States through its “Explore UpNorth” brand of moble apps, which focus on those communities “North” of latitude 35°.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application(s) (“App”). Please read this policy carefully. By using the App, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information when you use the App:

  • Personal Information: Information you voluntarily provide such as name, email address, phone number, or other identifiers.

  • Device Information: Information automatically collected such as device type, operating system, unique device identifiers, IP address, and mobile network information.

  • Usage Data: Information about your activity in the App, such as features you use, pages you view, and the time and date of your use.

  • Location Information (if applicable): With your permission, we may collect your precise or approximate location to provide location-based services.

2. How We Use Information

We use collected information to:

  • Provide, operate, and improve the App and services.

  • Personalize the user experience.

  • Communicate with you, including sending updates, security alerts, and support messages.

  • Monitor usage and analyze trends to enhance functionality.

  • Comply with legal obligations and enforce our Terms of Service.

3. Sharing of Information

We do not sell or rent your personal information. We may share information in the following cases:

  • With Service Providers: Trusted third parties who assist in operating the App (e.g., hosting, analytics).

  • For Legal Reasons: To comply with legal requirements, enforce our policies, or protect rights, property, or safety.

  • Business Transfers: In connection with mergers, acquisitions, or sale of assets.

4. Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure.

6. Children’s Privacy

Our App is not intended for children under the age of 13 (or the age required by local law). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

7. Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, such as:

  • Accessing or requesting a copy of your data.

  • Correcting or updating your information.

  • Requesting deletion of your data.

  • Withdrawing consent for data processing (such as location tracking).

You may exercise these rights by contacting us at the email below.

8. Third-Party Services

Our App may contain links to third-party services (e.g., social media, MLS listings). We are not responsible for the privacy practices of these third parties.

9. International Transfers

If you use our App from outside of the United States of America, your information may be transferred to and processed in countries that may not have the same data protection laws as your home jurisdiction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted in the App with a new effective date. Continued use of the App after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Explore UpNorth
Email: support@exploreupnorth.com
Address: PO Box 848, Nisswa, MN 56468